Billboard Advertising in Lincoln

Benefits of Billboard Advertising:

Target Specific Areas

Billboards are located in areas where there are high volumes of vehicle traffic and footfall. This includes cities, towns and busy commuter routes.

Consequently, this means thousands of people will see your message everyday.

Work 24 Hours a Day!

You cannot switch off a billboard. Also their size and location mean you cannot fail to notice one, regardless of the time of day.

Billboards have an average ‘dwell time’ of 8 seconds.


95% of the top 100 advertisers in the country use billboards as part of any campaign they run.

If it’s right for them, it’s right for your business too!

Get Results

A visually creative design will get you noticed. Combine this with a simple call to action and you will increase awareness of your message. This will drive traffic to your website and increase enquiries.

billboard advertising in Lincoln
Image of Branston Ltd - January 2024 (Lincoln D48 facing towards High St)
Billboard advertising in Lincoln

Get your advertising message seen with billboard advertising in Lincoln and across Lincolnshire

Billboards are a great way for business to really get noticed!

The standard 48 sheet billboard is approximately 3 metres high and 6 metres wide, and is positioned several feet above ground-level. This means your message really will stand out from the crowd!

All boards are located in high volume locations such as by busy roadsides and in town and city centres. So, whoever a business is trying to connect with, be that shoppers, commuters or students, there is a billboard option that will target their preferred customer.

Advertisers, regardless of size of business or budget, will always look for ways to effectively reach their target market.

This is where billboard advertising becomes a very viable option.

For more information on how a campaign would work for you, contact us TODAY!

Billboard Advertising in Lincoln

There are various sizes of billboards available ranging from the 4, 5 or 6 sheets upto the larger 48 sheet options. There are also several digital options throughout the City.

The cost of these is dependent on its size and whether it is a standard paste on or digital site.

For full details on costs, call us TODAY

48 sheets billboard advertising in Lincoln

These are the most visual and therefore the most popular outdoor advertising options.

The large format boards are designed and positioned to deliver a commercial message 24 hours a day, 7 days a week. The 48 sheet is approximately 3 metres high by 6 metres wide. As such they are unavoidable! They reach an audience that is on the move, short on time and who are light users of other forms of media.

Using an attractive and visual creative will provide a welcome interruption into the daily slog of having to get to and from somewhere. They can also work as a great time piece! Regular commuters will know if they haven’t passed that billboard at a specific time, they will be late!

Sites are invariably located on the busiest arterial routes into and out of the City to maximise their visibility and the ‘opportunities to see’ (OTS). In Lincoln, 48 sheet billboards are located in the following locations:

  • Oxford Street/Pelham Bridge underpass
  • Newark Road
  • Dixon Street

There are also some privately owned billboards on Broadgate and Silver Street, but these tend to have long term bookings on them.

6 sheets

6 sheets are invariably found by busy roads, and are positioned to maximise the visibility to both drivers and pedestrians. These are located on key high streets and busy rail and train stations where there is a high level of footfall.

They are designed to deliver a high frequency commercial message targeting people who take the same route to work, go shopping or out to socialise. Formats include the traditional paper versions aswell as digital options such as Adshel Live. There are currently 10 digital Adshel Live sites in prime locations around the City of Lincoln

Locations include:

  • High Streets
  • Shopping Centres
  • Supermarkets
  • Cinemas
  • Train stations
  • Bus stations

The 6 sheet also comes in slightly smaller proportions called 4 and 5 sheets which are seen in railway and bus stations.

There are different types of billboards you can book.


  • Standard paper paste on
  • Illuminated versions of the above
  • Heavy duty vinyl versions
  • Full digital screens

Each variant of billboard will be placed in the most suitable location for that format.

The price of a campaign will reflect the format used and also the location of the boards.

Digital sites are sold on the number of guaranteed plays you buy. While standard paste on sites are sold in multiples of 2 weeks (eg, 2, 4, 6 weeks).

A rule of thumb being the higher the quality of board the more it will cost. Whatever options you choose you will be getting an extremely cost-effective form of advertising. This invariably is less expensive than most other local media options.

For details of cost on both digital and standard billboards, contact us today.



billboard advertising

How long can you can advertise

Campaign lengths are based on multiples of 2 weeks. Standard paper posters will have a life-span of approximately 4 – 6 weeks before it starts to look weathered (depending on weather conditions) so why not book your board for that length of time!

Vinyl versions will last much longer and digital are perfect all the time.

Ideally you will use multiple weeks and multiple sites to maximise your particular message. However you can use individual billboards very tactically if they are based in the right location.

The key factor with billboard advertising is availability. With locations being so high profile, demand for them is high and as such availability may be at a premium. It is highly recommended that you plan well ahead to ensure you get the locations you require and your campaign deserves.

To find out more about Billboard Advertising in Lincoln, contact CG Advertising TODAY

"Thanks to Chris’s wealth of knowledge he was able to secure a number of advertising opportunities for my company. Including radio and billboard advertising.

As a result of the advertising, we have seen a significant increase of traffic to our website. More importantly we seen a much higher level of new customers since the advertising started. Clearly it is working!”

Peter Frohmaier - Managing Director, S & P Garages Ltd, Lincoln




Rand Farm Park

We looked at the availability of Billboard Advertising in Lincolnshire at the times they were interested in and secured the dates that suited their requirements. We booked billboards just by the Pelham Road underpass near both the bus and train stations in Lincoln..


Lincoln UTC

The March campaign advert was designed to encourage applications for Year 10 and Year 12 students to start at the College in September. The Marketing Manager has expressed that the UTC is pleased with everything so far.


Motor Source Group

We discussed the benefits of both bus and digital billboard advertising and how both would work really well alongside the radio campaign. The client decided they only wanted to go with billboards.