Creative, relevant and memorable
Radio plays a vital, if somewhat unsung, role in people’s lives. Whether you like music or speech, there is a radio station for just about everyone. For many people, their choice of station is with them throughout the day. They wake up to it, go to work with it, they’re at work with it, and they come home with it. In fact they probably spend more time with the radio than they do with their family!
It entertains. It informs. How many times have you started to sing along to your favourite song or shouted the answer to a question raised on the station? The relationship between radio station and listener is very strong and stays with people for many years.
It is because of this relationship that advertising on the radio works. Successful campaigns need 3 main things:
- Memorable creative
- A simple, and ideally single, call to action
- Time to establish itself
Do these, and you give your campaign every chance of working.
Benefits of radio advertising:
Target Specific Audiences
Radio Advertising allows you to target the people you want to reach. You can quite literally talk to your target audience in a language they will understand.
Talk To People
Radio talks to people at relevant times and places. On the way to work, at work, at home, on the school run etc.
You choose what’s right for your message..
Make It Memorable
In the same way you recognise a song after hearing it several times on the radio, with the right creative, you also remember a commercial.
Advertising on the radio just works. By increasing brand familiarity, it creates a desire to know more and therefore drives traffic online. This gives you more enquiries and more business.
Reasons why you should choose CG Advertising:
Radio advertising is a totally bespoke service. Every client and every campaign is different and as such they need to be looked at on a case by case basis.
What I do for every client:
- Put the needs of the client first
- Listen to you to get a full understanding of what you are looking to achieve
- Identify the right station or stations that will reach your target market
- Put forward proposals that will help you achieve your goals
- Talk directly with the relevant radio station on your behalf
- Buy the campaign for you
- Work with trusted partners to produce high quality commercials
- Deal directly with the radio station over the invoicing
So if you are looking to use commercial radio as part of your advertising mix contact us TODAY.
A new Indian Restaurant opened at Crofton between Wakefield and Doncaster. We were contacted to help with their initial opening campaign.
We put forward a media mix consisting of newspaper, local radio and a bus rear campaign to run over a 3 month period.
"If I were in the market for radio advertising and I wanted the best advice and the best service in the industry, I’d choose Chris every time!”
Paul Chadbourne - Managing Director of Great Minds Creative