It’s very easy to dismiss press and magazine advertising as a thing of the past. However it is still highly relevant in a predominantly digital world. You only have to pick up a magazine (male or female) and see the types of brands who still spend an element of their advertising budget on print advertising. They wouldn’t do it, if there wasn’t a return on their money!
Before you panic that I’m going to suggest a double page spread in a high end newspaper… don’t! Effective print advertising works because it is published in the newspapers and magazines where it will attract the most attention for that specific brand or product. For example, a company who specialises in fishing equipment certainly won’t get much return on their money if they publish in a fashion magazine! It is horses for courses.
They key to any form of advertising is knowing where is best for your brand and product.
At CG Advertising, we make sure that you do what’s best for your business. We look after the whole process for you, ensuring you get the best value for money. We can even shield you from the unsolicited calls you receive from the other media when you start to advertise! If you get unsolicited advertising enquiries, you just point them in our direction.
Creative print adverts can form part of the reading experience and in some cases can form part of the editorial. This is always a great way of attracting attention.
Reading is used as a form of relaxation, it’s something you tend to do for yourself. Your attention is focused in one place and not distracted by other tasks. This works in the favour of the advertiser too.
If you’d like to know more about how we can help you with your advertising, then please contact us.