These are strange and unprecedented times for everyone, and for business owners with a lot of unwanted time on their hands, they are also worrying times!
But like death and taxes, one thing is guaranteed, this will end and we will get through it!
What state your business is in when we do is unknown, but things WILL be different.
So what can you do?
You could sit back, put everything on hold and hope that business will come back to you. The problem is we just don’t know how long this ‘new normal’ will last.
Alternatively, you can put plans in place to ensure that whenever things do start to return to normal, your business is as ready and flexible as possible to be able to react to whatever happens.
This is the time to PLAN, PLAN, PLAN!
- Plan your business finances
- Plan your business strategy, or several strategies if you are being thorough
- Plan to allow your staff to implement the above
But also, don’t forget to plan your ADVERTISING!
It’s all well and good being ready, but if your customers and potential customers aren’t aware of this, they will invariably turn to someone they are aware of first.
You need to work on the basis that your competitors are planning their advertising, which means you should too. So plan your advertising today!
The rules of advertising are still true, you will need to do the following:
- Use the right mix of media for your business
- Have a simple message using a memorable creative
- BE FIRST! Start your campaign before your competitors
The last point is just as important as the others.
So, PLAN WELL and PLAN EARLY!
When times are good and demand is high, all media companies do the same thing:
- They sell to everyone on a first come first served basis
- They sell at the highest price they can!
At the moment demand is low because business confidence is low. This means that anyone planning and booking advertising campaigns now will invariably get what they want, when they want it and at a reduced price!
So, ACT FAST and ACT NOW!!
We are in a tunnel, but the thing with tunnels is they all have an entrance and an exit, otherwise we would be in a cave!
Remember, we ARE heading towards the exit. It may not feel like it at the moment because you cannot see any light in front of you. But you need to believe there is light ahead and it will be seen soon.
Don’t wait to see daylight, in fact, don’t wait until you see the light ahead…act NOW and plan your advertising, before your competitors do!
When we do get out of this current situation, there will be winners and losers. The businesses that plan and act NOW will be seen, heard and noticed at the
beginning of the next chapter, not halfway through it and will therefore get the benefit much earlier than others.
CG Advertising specialises in bus, billboard and radio advertising.
To get your on-line advertising to work as hard as possible, you need to give potential customers reasons to go and search for you, even when they don’t think they want your product! You do this by reaching them during their normal daily routines. Plan your advertising correctly and you will be noticed and remembered.
To find out how bus, billboard and radio advertising can enhance your marketing, visit our website http://www.cgadvertising.co.uk