Lightspeed Broadband Ltd

Early in 2025 we were contacted by Lightspeed Broadband to look at some newspaper options for them. 

They wanted to target various locations where their services were available, but that were difficult to reach with alternative advertising messages.

For the April campaign, we booked a series of ¼ page adverts for 4 weeks in several titles, predominantly covering the South Lincolnshire and Rutland regions. 

This initial campaign led to a series of other bookings over the next few months. The client has booked a mix of traditional newspaper adverts, including full page advertorials, on-line advertorials and digital campaigns. The idea of the advertorials is to educate the local community into the benefits of ultra-fast full fibre broadband and why Lightspeed are the trusted option. The traditional adverts and digital options, then back this message up.

The areas covered over the course of these campaigns include South Lincolnshire, East Anglia, Staffordshire and Essex. All the towns targeted have proved difficult to reach in other forms of advertising. 

The campaign reports received for the on-line activity have proved to be very positive in terms of click throughs across all target areas, but in particular North Norfolk. This is something the client is very pleased with and gives them confidence that they can continue to reach these more rural locations with specific messages.

We look forward to working with Lightspeed on more campaigns in the future.

For more details on ultra-fast broadband go to www.lightspeed.co.uk

For details on all forms of advertising, including newspapers get in touch today