What business wouldn’t want their name up in lights?
Well with billboards you can!
They are a highly visual advertising medium that come in various sizes, all designed to catch your eye. Each board is situated in specific high volume areas such as on the roadside or in cities and town centres and as such work 24 hours a day as there is always someone passing them.
Billboards give you stand alone advertising in busy environments ensuring your message is given real prominence. Successful campaigns need 3 main things:
- Memorable creative
- A simple, and ideally single, call to action
- Time to establish itself
Do these, and you give your campaign every chance of working. A great example of how billboards work is the Wonderbra ‘Hello Boys’ campaign from the early 90’s.
Reasons why you should choose Billboard Advertising:
Target Specific Areas
Billboards are situated in areas of high traffic and footfall in cities, towns and busy commuter routes
Work 24 Hours a Day!
You cannot switch off a billboard. Anyone passing one, regardless of the time of day, cannot fail to notice it. Billboards have an average ‘dwell time’ of 8 seconds.
95% of the top 100 advertisers use billboards as part of any campaign they run.
A visually creative design using a simple call to action will not only increase awareness, it also drives traffic to your website
Reasons why you should choose CG Advertising:
At CG Advertising, we handle the whole process for you. We check the availability of relevant sites, we book the campaign, we handle all correspondence including invoicing and work with trusted partners to produce the most effective creative for you.
For more details on all Outdoor opportunities, including billboards and bus advertising contact us TODAY.
David Wilson Homes Yorkshire West
We were contacted David Wilson Homes Yorkshire West to work on an outdoor campaign for their prestigious new Garnett Wharfe riverside development in Otley. This was to compliment their existing marketing campaign for this development. The campaign was to target professionals who worked in or around Otley or commuted to nearby Leeds.
"With Chris’s wealth of knowledge he was able to secure a number of advertising opportunities for my company that included radio and billboard advertising.
As a result of the advertising we have seen a significant increase of traffic onto our website and more importantly we seen a much higher level of new customers since the advertising started, so clearly it is working!"
Peter Frohmaier - Managing Director, S & P Garages Ltd, Lincoln