Digital billboard Advertising in Lincoln and Boston

Benefits of Digital Billboard Advertising:

Target Specific Areas

Digital billboards are a relatively new addition to the local marketing mix and sit alongside existing standard billboards. All digital billboards are located in areas where there are high volumes of vehicle traffic and footfall, meaning thousands of people will see your message everyday.

Work 24 Hours a Day!

Digital billboards run 24 hours a day, 7 days a week. Their size and location mean you cannot fail to notice one, regardless of the time of day.

Billboards have an average ‘dwell time’ of 8 seconds.


95% of the top 100 advertisers in the country use billboards as part of any campaign they run.

They are also now a major part of many local advertisers campaigns.

Get Results

A visually creative design will get you noticed, regardless the time of day. Combine this striking visual with a simple call to action and you will not only increase awareness of your message, you also will drive traffic to your website and increase enquiries.

Get your advertising message seen 24 hours a day with a digital billboard campaign in Lincoln and Boston.

Digital billboards (D48’s) are a great way for a business to really get noticed…..24 hours a day!

You have all the benefits of a traditional billboard:

  • Large advertising space of approximately 6 x 3 metres
  • High profile locations that have large volumes of traffic passing by

But as it is digital, the board is designed to light up as darkness falls so your message is seen across the whole 24 hour period. This means your advertising spend is working harder than ever before.

More and more traditional billboards are being upgraded to be digital giving the advertiser more options to choose from.

Currently there are 3 x D48 billboards in Lincolnshire, two in Lincoln and one in Boston.

Two in Lincoln are located on Dixon Street. This road connects Tritton Road and High Street and is a major arterial road through the City.

The board in Boston is on Blue Street, close to the roundabout connecting Spalding Road and John Adams Way, the by-pass through the town.

For information on how a digital billboard campaign would work for you, contact us TODAY!


What do you get with a digital billboard campaign?

A D48 will have several advertisers running at the same time. Each advertiser receives 1 x 10 second play before rotating to the next advertiser.

The boards in Lincoln and Boston allow advertisers to run different levels of campaign to fit different budgets and reasons for advertising.

You can have a campaign where your advert rotates:

  • 1 x 10 second play every 1 minute,
  • 1 x 10 second play every 2 minutes
  • 1 x 10 second play every 5 minutes.
  • You can have a campaign that lasts anything between 1 and 52 weeks, giving maximum flexibility to suit all budgets and campaigns.

One other benefit with using D48’s is you can run multiple adverts in rotation and also change your advert during your campaign…..all included within the campaign cost. This gives real flexibility



billboard advertising

Adshel Live

Adshel Live are digital posters located at bus stops. They have many of the same benefits of their larger D48 cousins but are also more visible to pedestrians due to their locations.

There are currently 10 x Adshel Live sites in Lincoln, all of them located in high profile locations

  • High Street o/s 52 Lincoln LN5 8AN
  • High Street opp Alfred Street Lincoln LN5 7SF
  • High Street c/o Alfred Street Lincoln LN5 7RN
  • Bunkers Hill c/o Hawthorn Road Lincoln LN2 4QR
  • Tritton Road 150m n/o Dixon Road Lincoln LN6 7QY
  • Tritton Road O/S Tritton Retail Park Lincoln LN6 4RU
  • Tritton Road Opp 65 Waterloo Street Lincoln LN6 7QL
  • Outer Circle Road Nb 75m N/O Greetwell Road Lincoln LN2 5QJ
  • Outer Circle Road SB 150M s/o Bishops Road Lincoln LN2 4HW
  • Greetwell Road Opp Ancaster Avenue Lincoln LN2 4AX




Lincoln UTC

The campaign was to be a split campaign across several months with them running for a month at a time in March, May and July 2021.

digital billboard advertising

Vision West Nottinghamshire College

The first campaign ran for 4 weeks on the two D48’s located on the junction of the A38 and Rosemary Street at Stockwell Gate. 


Motor Source Group

We discussed the benefits of both bus and digital billboard advertising and how both would work really well alongside the radio campaign. The client decided they only wanted to go with billboards.

"Thank you very much, overall the experience has been first class and I look forward to a long working relationship and business growth for both"

Adam Parnell, Sinple Treats Lincoln