A new Indian Restaurant opened at Crofton between Wakefield and Doncaster. We were contacted to help with their initial opening campaign.
We put forward a media mix consisting of newspaper, local radio and a bus rear campaign to run over a 3 month period.
The campaign started with a 4 weeks of newspaper advertising in the Wakefield Express with a simple ‘Opening soon’ and ‘Now Open’ message. Halfway through, we started a month long radio campaign on Ridings FM, the local radio station for Wakefield and surrounding areas. After the radio campaign finished we then started a 4 week bus rear campaign using 10 buses out of the Wakefield bus depot. To compliment these campaigns, we also produced a simple website (www.tamarindrestaurant.uk.com) that included their menu to make it as easy as possible for potential customers to find out more about the restaurant.
All this helped raise the profile of the restaurant and put it on the radar of the local population.