David Wilson Homes
We were contacted David Wilson Homes Yorkshire West to work on an outdoor campaign for their prestigious new Garnett Wharfe riverside development in Otley. This was to compliment their existing marketing campaign for this development. The campaign was to target professionals who worked in or around Otley or commuted to nearby Leeds.
We looked at various outdoor options but decided to run a billboard campaign because of the visual aspect they uniquely offered. The new apartments looked fantastic and the client wanted to use photography to quickly portray a specific image and lifestyle.
A series of 48 and 96 sheet billboards were booked over a 3 month period at strategic points around Otley to capture commuters as they travelled to and from work.
The reaction of was fantastic and the development quickly sold out.