Food Hub ‘Hubba Hubba’
The Brief: Although previous campaigns had been very successful for Food Hub, they knew for the next stage, they needed a fresh approach. They wanted a new creative that made the Food Hub brand both impactful and memorable and importantly, increased downloads of the Food Hub app. For this they employed ABF Pictures, a creative…
Read MoreKing Richard III Visitor Centre and Jewry Wall Museum
The Challenge King Richard III Visitor Centre and Jewry Wall Museum asked us to plan a digital billboard campaign across Leicester to promote both attractions over the Easter period. The aim was to position them as must-visit, family-friendly destinations during the holidays, appealing to both local residents and visitors to the city. Our Thinking With…
Read MoreZzoomm
The Brief: We have worked with both Zzoomm and Be Fibre on an on-going basis, booking campaigns for the past 4 years. Last year it we found out that both Zzoomm and Be Fibre, along with other Full Fibre companies, were going to be rebranded under a single brand name. That brand was Zzoomm. The…
Read MoreFood Hub ‘Swamp days’
The Challenge: We have worked with Food Hub on a regular basis, booking campaigns on multi-media platforms across the country. Part of their strategy is to choose an individual town where they have multiple takeaways on the Food Hub system and run a ‘swamp day’ there. The idea is to have their sales team out…
Read MoreHays Travel – Stockton-on-Tees
The Challenge Following the success of our earlier campaign with Hays Travel in Grantham, our original contact kindly passed our details on to a colleague at another branch. The team at Hays Travel’s Wellington Square Shopping Centre store in Stockton-on-Tees were looking for a simple but impactful way to promote a key message to local…
Read MoreHays Travel – Grantham Store Launch
The Challenge Hays Travel approached us looking for support to promote the opening of their new store in the Isaac Newton Shopping Centre in Grantham, launching on 6th March. The brief was simple but time-sensitive. They wanted strong local awareness in the run-up to opening day, making sure people in the area knew a new…
Read MoreNottingham Playhouse
The Challenge Nottingham Playhouse asked us to help promote their 2025 pantomime on Smooth Radio East Midlands, with the goal of driving ticket sales during the key booking window. They also wanted an advert that felt memorable and fun, without losing the Playhouse’s personality. Our Approach We recommended two bursts of activity on Smooth Radio…
Read MoreLincoln College
The Challenge Lincoln College has a long-standing relationship with radio to promote its open days. It’s a platform that works well for them, and one they were already committed to continuing into 2026. When we spoke to them, the question wasn’t about replacing what they already did, it was more about whether there was room…
Read MoreGroup 1 Auto Lincoln (BMW & MINI)
The Challenge Group 1 Auto in Lincoln asked us to promote a change in their opening hours, specifically the launch of Sunday opening for both their BMW and MINI dealerships. They wanted the message to feel impactful and premium, while clearly communicating their new opening hours. Our Approach We recommended a two-week digital billboard campaign…
Read MoreNottinghamshire County Cricket Club (Trent Bridge)
The Challenge Nottinghamshire County Cricket Club approached us with a tight turnaround brief to promote the England Women v India International T20 taking place at Trent Bridge in June. The priority was clear, build fast awareness locally and drive ticket sales in the run up to the fixture, using high impact media in Nottingham city.…
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