Posts by bjorn
Why Print Advertising Works
It’s very easy to dismiss press and magazine advertising as a thing of the past. However it is still highly relevant in a predominantly digital world. You only have to pick up a magazine (male or female) and see the types of brands who still spend an element of their advertising budget on print advertising.…
Read MoreThe importance of Advertising
You will have heard the saying ‘those who don’t know history are doomed to repeat it’. Wise words indeed. In advertising, it is important to heed wise words from those in the know. So lets go back in history and re-visit the words of the great Henry Ford. ‘Stopping advertising to save money is like stopping your…
Read MoreUsing a Billboard Advertising Agency gets your business noticed
Using a Billboard Advertising Agency is a great way to get your business both seen and noticed. This is the new billboard campaign for S&P Garages, the Lincoln based Mercedes approved service garage. It takes pride of place on Broadgate in Lincoln and is highly visible for all drivers who are driving north through the…
Read MoreDoes traditional advertising still work?
Earlier today I had a conversation with a business about using good old fashioned, traditional local radio to help promote their products. Unfortunately I didn’t get passed the ‘gate-keeper’, nothing new there. They automatically told me that they were not doing any advertising as they were relying on their website. I tried to explain that…
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